Erich Reuter
27 Years

Personal Information

Branding, Advertising & Management expertise

I have always been fascinated by art & great design and always uncomfortable when I notice badly designed products.
Takin a consultant role to iQbrand gave me the opportunity to fully express my creative side and my extended working experience, towards creating beautifully designed products for companies that suffer from "bad design-ism".

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Technical Information

I have more than 27 years of experience in Branding, Advertising and Management. Throughout the years, I have managed a considerable number of teams and departments in the companies I worked for.
Working with smart and very creative people all the time, has greatly affected evey success I have on my career journey. That is why I joined iQbrand as a consultant, to work together with brilliant people and do amazing things.

Creativity 100%
Branding Strategy 95%
Design Guidance90%
Results Driven90%



University of Fine Arts,Freiburg

Visual Communication

I successfully completed the bachelor program of Communication Design in University of Fine Arts in Freiburg. Apart from the main degree focus, we also had main courses on business management, law and sinology.



Scholz & Friends/ BBDO Group

Art Director

I served as Art Director at Scholz & Friends for more than 5 years. This was the company in which I gained the fundamental experience that would allow me to work in higher positions in the future.


McCann Worldgroup, Frankfurt

International Creative Director

  • Global creative responsibility.
  • Clients: Camel, Microsoft, Opel, DeutscheBank etc.
  • Extended placements at offices in: Tokyo, Moscow, SanFrancisco
  • 2015-2018


    Head of Brand

  • Managing three divisions: design, store, production
  • Setup Corporate identity guidelines for communication, online & store design
  • Establishing an in house design agency
  • Repositioning and redesigning umbrella brand and private label brands
  • Initiation of lead agency screening process and pitch